Marquis Who’s Who Honors Adam R. Peck for Expertise in Marketing

Marquis Who’s Who Honors Adam R. Peck for Expertise in Marketing

Adam R. Peck, a marketing expert with over 25 years of experience, has been honored by Marquis Who’s Who for his professional achievements.

As the founder and CEO of Adapdiv LLC, Adam has successfully built a marketing agency emphasizing adaptive strategies for brands undergoing major transitions, including mergers, product launches, and market expansions. His career highlights include senior leadership roles at Advata (Providence Health), Signify Health, and CenTrak, where he contributed to significant branding and operational successes.

Adam plans to grow Adapdiv by enhancing service tiers and fostering innovation.

Learn more here.

Embracing Change: Rebranding of Adam Peck Marketing

With a wealth of experience under my belt, I launched Adam Peck Marketing in June of 2023. My vision was to create a marketing agency that combined the principles of branding, direct response, and digital marketing to help businesses grow.

When I first launched my firm, I knew it was the start of an exciting journey. My goal was to create a better, more connected marketing agency that truly collaborated with our clients to develop strategies and innovative approaches to drive business growth and success. Over the last 18 months, we’ve achieved remarkable milestones, collaborated with diverse and engaging clients, and built a team of talented designers, copywriters, strategists, communications experts, and product marketers.

However, as the landscape of marketing evolved with the integration and reliance on AI and advanced analytics, I realized that my brand needed to evolve too. It wasn’t just about keeping up with trends – it was about positioning the company for longer-term growth beyond just me.

The Decision to Rebrand

The decision to rebrand was not taken lightly. It stemmed from a deep understanding of our strengths, our vision for the future, and the ever-changing needs of the AI-powered world we live in. We wanted a name that reflected our commitment to adaptability and strategic thinking, a name that would resonate with our current and future clients. After much consideration, brainstorming, and reflection, Adapdiv was born.

Why Adapdiv?

Adapdiv is more than just a name change. It represents our core philosophy of being adaptive and strategic in everything we do. The name itself is a fusion of “adaptive” and “diverse,” highlighting our ability to tailor our strategies to meet the unique needs of each client while embracing a diverse range of industries and markets.

Our mission at Adapdiv is to help companies at any stage of growth navigate and sustain major transitions in their brand, strategy, and communication. Whether it’s a start-up looking to make a splash in the market, an established company expanding into new territories, a new product launch, or even a merger/acquisition, Adapdiv at its core is built to guide our clients through these pivotal moments.

Reflecting on Our Journey

Reflecting on our journey, I am immensely proud of what we have accomplished as Adam Peck Marketing. Our work with clients in healthcare, life sciences, fintech and law has been transformative with unwavering dedication and client service. The rebrand to Adapdiv is a natural progression of our growth, an opportunity to build on our successes, and a commitment to continue delivering exceptional results.

Looking Ahead

As we launch Adapdiv, I am filled with excitement and anticipation for the future. Our new website, adapdiv.com, will feature our latest projects, insights, and the same high-quality services our clients have come to expect. We are ready to take on new challenges, explore new opportunities, and continue driving growth for our clients.

Thank you for being a part of our journey. Here’s to new beginnings with Adapdiv, where adaptability and strategic thinking come together to create extraordinary results.

Embracing AI in Marketing: The Future of Customer Engagement

AI is transforming marketing. By leveraging AI technologies like machine learning, we can predict customer behavior, optimize content, and personalize experiences like never before. It’s about using data to make informed decisions that enhance engagement, build loyalty, and drive revenue. For both startups and established companies, AI has become an indispensable tool.

AI doesn’t replace traditional marketing; it complements it. Think of AI as an extension of your strategy—a way to analyze data faster, identify trends, and offer insights that empower more impactful campaigns.

The Power of AI: Precision and Personalization

One of the most significant benefits of AI in marketing is its ability to personalize the customer experience. AI algorithms can dig deep into customer data, uncovering trends and preferences that we might miss. This means targeting the right customers with the right message at the right time. The result? Better engagement, stronger relationships, and, ultimately, increased revenue.

AI also enhances efficiency. By automating repetitive tasks like data analysis, businesses can focus on strategic initiatives that matter. The real-time insights AI provides allow us to pivot quickly and adjust strategies on the fly, keeping us ahead of the competition.

Practical AI Applications

AI is everywhere—from chatbots and virtual assistants to predictive analytics and content optimization. From predictive analytics, which enables marketers to anticipate customer needs and behaviors, to AI-driven personalization, which allows brands to tailor content in real-time, AI is reshaping the marketing landscape.

AI-powered design tools, such as Canva, have also become integral to modern marketing. Canva enables businesses of all sizes to create high-quality, professional designs quickly and easily, leveraging AI to suggest layouts, fonts, and design elements. By democratizing design, platforms like Canva allow marketers to produce visually engaging content without needing a formal design background. This empowers teams to maintain brand consistency and creativity while reducing time and costs traditionally spent on design efforts.

With AI, businesses can automate repetitive tasks, optimize ad spend, and improve customer targeting, freeing marketers to focus on strategic and creative initiatives that drive growth. At Adam Peck Marketing, our team of experts embraces the latest AI tools, such as Canva, to deliver marketing programs more efficiently and with data-driven strategies that enhance results.

Challenges and Considerations

Of course, AI isn’t without challenges. The quality of data is key, and AI is only as good as the data it’s trained on. Bias and privacy concerns need to be addressed, ensuring that AI marketing remains fair and secure.

Getting Started with AI in Your Business

To successfully integrate AI into your marketing, start with clear goals. Evaluate your data and choose the AI tools that fit your needs. Remember, there’s no one-size-fits-all approach, so it’s crucial to tailor AI marketing solutions to your business. Regularly assess your AI tools, refine your strategy, and ensure your efforts align with your brand’s mission.

Ethical Considerations and the Future

Transparency is essential. Customers deserve to know how their data is used. Additionally, businesses need to avoid algorithmic bias, ensuring their marketing efforts are fair and ethical. Protecting user privacy and complying with regulations should always be a priority.

Looking ahead, AI will only grow more powerful, with trends like voice assistants and augmented reality shaping how we engage with customers. But even with AI’s immense potential, human creativity and insight will always have a place in marketing. The most successful strategies will balance AI’s precision with the unique touch of human intuition.

Timing is Everything: B2B Email Marketing with Gangbusters Results

In the realm of B2B relationship marketing performance, timing can be the secret weapon that transforms your campaigns from mediocre to extraordinary. A recent experiment with one of my clients’ monthly email newsletters has shed new light on the optimal timing for sending out B2B emails, and the results were nothing short of gangbusters.

The Experiment

Our client granted us the autonomy to experiment with the send date and time for their monthly newsletter. On July 1, at precisely 11:58 AM ET, we sent out the newsletter. The results were staggering: a 4X increase in open rate and a 30X increase in engagement compared to a similar newsletter sent on June 3 to the same audience.

What Do These Results Tell Us?

  1. Holiday Weeks are Not Off Limits: Traditionally, marketers might avoid sending emails during holiday weeks, assuming that their audience is less likely to engage. However, our experiment suggests the opposite. The remarkable boost we saw on July 1, which falls just before the Independence Day holiday, indicates that these periods can actually be prime opportunities for engagement.
  2. Strategic Timing: The timing of 11:58 AM ET was chosen to ensure the email landed in inboxes just before the lunch hour on the East Coast. This timing leverages the natural breaks in a workday when recipients are more likely to check their emails.
  3. Audience Behavior: Understanding the behavior of your B2B audience is crucial. Our audience, likely taking a breather before the holiday festivities, had more time to engage with the content. This insight challenges the conventional wisdom of avoiding holiday periods for email sends.

Planning the Next Experiment

With the success of the July 1 newsletter, we’re eager to test this timing strategy further. The next target is the Monday before Thanksgiving. Given the similar context of an upcoming holiday, we anticipate a comparable boost in engagement. Here’s why:

  • Pre-Holiday Window: Just like the Monday before Independence Day, the Monday before Thanksgiving presents a unique opportunity. Professionals are often wrapping up tasks before the holiday, and a well-timed email can catch their attention during this pre-holiday lull.
  • Consistent Timing: We will maintain the 11:58 AM ET send time to capitalize on the mid-morning check-in period.

Key Takeaways for B2B Email Marketing

  1. Experiment with Timing: Don’t shy away from sending emails during unconventional times, including holiday weeks. Experimentation can yield surprising and valuable insights.
  2. Understand Your Audience: Know your audience’s behavior and schedule your emails to align with their natural breaks and check-in times.
  3. Monitor and Adapt: Continuously monitor the performance of your emails and be ready to adapt your strategy based on the results.

Conclusion

In B2B email marketing, timing truly is everything. Our recent experiment has demonstrated that strategic timing, even during holiday weeks, can dramatically boost engagement. As we prepare to test this strategy further with the upcoming Thanksgiving holiday, we remain committed to fine-tuning our approach and uncovering the best practices for our clients.

Stay tuned as we continue to explore the impact of timing on B2B email marketing and share our insights to help you achieve gangbusters results with your campaigns.

The Power of Mascots in B2B Branding

Meet Addi – Advata’s owl mascot I proudly created with my incredible marketing team earlier this year. The intent was to help quickly build awareness and trust for Advata – a new brand in the healthcare Revenue Cycle Management (RCM) tech ecosystem. We needed a way to help describe Advata’s key differentiators in a memorable way to build trust and preference for Advata’s RCM SaaS offerings.

After an extensive search and creative brainstorming, we found the perfect match in Addi, our insightful owl. Addi’s unique characteristics and assets made her an invaluable addition to Advata’s marketing brand stack. With superior night vision, Addi can see hidden RCM needs and opportunities that others may miss. Her acute hearing allows her to listen to the cries of hospital leaders seeking ways to enhance revenue capture.

Addi’s ability to turn her head around provides her with a comprehensive understanding of the challenges raised by RCM leaders, managers, and analysts, granting her access to critical information to drive effective action. Furthermore, she possesses an unmatched combination of experience, intuition, and independent thinking, allowing her to offer fresh perspectives and innovative solutions to complex problems.

Courageous and tenacious, Addi fearlessly confronts issues in Accounts Receivable, striving for smooth RCM transformations without turbulence. Her agility enables quick adjustments to ensure seamless progress. Additionally, Addi takes her role as a guardian and protector seriously, creating a safe environment for RCM transformation.

With her almost supernatural powers, Addi achieves remarkable and magical results that surpass expectations. As our visionary partner, Addi empowers our clients to take on one RCM challenge after another, bringing innovative solutions to the forefront.

Advata mascot

Addi’s presence personifies Advata’s values and identity, helping to establish a unique and memorable brand in the healthcare industry. In addition to leveraging Addi as our website chatbot and incorporating her into the product experience, we produced handmade original plushies from an Etsy artist which became the talk of the show at a recent RCM conference. These made a memorable branded connection with our target audience, and helped the team secure more qualified meetings with prospects!

Mascots hold significant power in B2B branding, and Addi serves as a perfect example. Mascots humanize brands and make them relatable to their audience, fostering emotional connections and enhancing brand storytelling.

Is the Iron Triangle Dead? The Elusive Challenge of Balancing Business Priorities

Updated: Aug 6, 2023

In the fast-paced world of business, organizations constantly strive to deliver products and services that meet customer demands while maintaining a competitive edge. One of the greatest challenges they face is finding the perfect balance between quality, speed, and price. Traditionally, it is believed that businesses can only excel in two of these aspects while compromising on the third. However, it is possible to shatter this paradigm – change the business model and approach that enables all three—quality, speed, and price—without compromise. Let’s delve into this elusive challenge and learn how I’ve have transformed it into a competitive advantage.

The Conundrum

For businesses, achieving excellence in quality, delivering products or services quickly, and keeping prices competitive seems like an elusive dream. Often, they find themselves making difficult choices, sacrificing one aspect for the other two. Some businesses prioritize quality and speed, resulting in higher costs for customers, while others focus on offering low prices at the expense of quality and timely delivery. This leaves many organizations struggling to strike the right balance and falling short of meeting customer expectations.

My Unique Perspective

I understand the importance of overcoming the Iron Triangle challenge and can deliver all three resulting in exceptional value to clients. Note that I’ve been the marketing client for over a decade, and I have also served clients for over a decade, so I have a unique, well-rounded perspective. I have reimagined the possibilities and developed a framework that allows me to offer all three simultaneously.

Quality

Quality is the cornerstone of my approach. I believe that every marketing solution I deliver should be nothing short of exceptional. My vast network of professionals has gained the knowledge and experience to create impactful strategies and execute them flawlessly. From crafting and producing compelling content to designing visually stunning campaigns, I maintain the highest standards of quality in every aspect of the products I deliver for clients.

Speed

In today’s rapidly evolving business landscape, agility is paramount. I understand that time is of the essence, and my streamlined processes and efficient workflows allow me to deliver results with remarkable speed. My vast network of experts enables me to assemble the right team quickly, ensuring that your projects are executed promptly without sacrificing quality or attention to detail.

Pricing

I firmly believe that outstanding marketing services should be accessible to all businesses, regardless of their size or budget. My unique business model empowers me to offer competitive pricing without compromising on the quality or speed of our deliverables. I can offer a fractional marketing team at a fraction of the cost to hire and employ a team or retain a full-service agency. I work closely with clients to understand their needs and develop cost-effective solutions that align with their budgetary constraints, delivering exceptional value and a strong return on investment.

Moving Forward

I am optimistic I can revolutionize the Iron Triangle paradigm by offering all three aspects without compromise. My commitment to delivering exceptional quality at a remarkable speed, and with competitive pricing sets me apart as a trusted marketing partner. Experience the difference of working with a fractional team that defies the norm and achieves the perfect trifecta of quality, speed, and price. Contact Adam R. Peck Marketing today and discover how I can elevate your brand, drive growth, and exceed your marketing goals with unmatched excellence, efficiency, and affordability.

Why Teamwork Wins in Marketing

I’ve had the privilege to work on some incredibly collaborative marketing teams. Having strong synergy and a keen understanding of team objectives, as well as individual roles and responsibilities is so critical for success. This is so true for short-term campaign execution and longer-term planning activities. My experiences as a marketing leader at CenTrak, Signify Health, and most recently at Advata have given me remarkable perspective of how team chemistry plays such a huge role in employee engagement and performance, as well as enabling measurable improvements in quality, output and campaign results.

Here’s why team teamwork wins…Marketing, as a discipline, requires a diverse set of skills and expertise to effectively navigate the dynamic landscape of consumer behavior, buyer journeys and market trends. To accomplish all of this, teams need the right mix of skill sets, talents and personalities.

Synergy of Skills: Marketing encompasses various aspects such as market research, branding, advertising, content creation, digital strategy, analytics, and more. Collaborative teams bring together individuals with diverse backgrounds and expertise, allowing for a synergy of skills. By leveraging the strengths of each team member, they can collectively tackle complex marketing challenges and deliver comprehensive solutions.

Creativity and Innovation: Marketing is an inherently creative field, where fresh ideas and innovative approaches are essential. Collaborative teams provide a fertile ground for creativity to flourish. Through brainstorming sessions, idea sharing, and open dialogue, team members can build upon each other’s ideas, sparking innovation and generating unique marketing concepts. The collective input from diverse perspectives often leads to more imaginative and successful campaigns.

Comprehensive Perspective: Marketing decisions are rarely made in isolation. A collaborative team brings together individuals with different backgrounds, experiences, and viewpoints. This diversity enables the team to consider a wide range of perspectives when analyzing data, identifying target audiences, and developing marketing strategies. By embracing diverse opinions, teams can gain a more comprehensive understanding of their customers and the market, resulting in more effective campaigns and messaging.

Efficient Resource Utilization: Marketing projects often require a multitude of tasks to be executed simultaneously, such as market research, content creation, design, and campaign management. Collaborative teams enable efficient resource utilization by allowing team members to focus on their areas of expertise. While one team member may excel in data analysis, another may be skilled in graphic design. By dividing responsibilities according to individual strengths, the team can deliver high-quality work efficiently.

Faster Adaptation to Change: The marketing landscape is constantly evolving, with new technologies, consumer trends, and market dynamics emerging regularly. Collaborative teams are adept at navigating these changes quickly and effectively. By fostering open communication and knowledge sharing, teams can stay up to date with industry developments and adapt their strategies accordingly. The collective intelligence of the team helps them respond swiftly to market shifts, ensuring that marketing efforts remain relevant and impactful.

Accountability and Continuous Improvement: In a collaborative team, accountability is shared among its members. This shared responsibility fosters a culture of continuous improvement. Team members can provide constructive feedback, identify areas for optimization, and collectively work towards enhancing the team’s performance. This iterative process of feedback and learning helps marketing departments refine their strategies, campaigns, and processes, leading to ongoing growth and success.

Overall, collaborative teams bring together the power of diverse skill sets, perspectives, and experiences to create a dynamic and effective marketing department. By leveraging the collective intelligence of the team, marketing efforts can be more creative, innovative, adaptable, and impactful, ultimately driving revenues, customer loyalty and business success.

A new approach: How to invest in marketing and measure return on investment

As economic uncertainty continues to drag down tech and healthcare sectors, marketing investments seem to be the first place cut. Cutting headcount saves money quickly, but these organizations don’t want to curb growth. They want to grow without sinking costs into large teams that consume resources. The need for a fractional, efficient, productive and results-oriented support staff is a welcome sight for these organizations struggling to stay afloat while still looking to sell more goods and services.

This is why I created Adam R. Peck Marketing. To offer an improved services model to support growing organizations that have underinvested in marketing and are looking to scale quickly without taking unnecessary risks.

And here’s how I can do it…I’ve had a very diverse employment history where I’ve spearheaded marketing for tech, healthcare and life sciences companies facing mergers, rebrands and explosive growth challenges. I’ve also maintained relationships with with some of the best creatives, digital strategists and product marketers on the planet, so I can source and scale to just about any client need. I serve as the primary client liaison and strategist while managing the execution of programs as a seamless, turn-key solution. One throat to choke. One vendor and invoice to process. Who’s with me? Subscribe and follow me to stay in-touch.

I am beginning a weekly blog series where each week I will provide an insight, observation or case study to help us all improve marketing performance and return on investment. My first observation below relates to measurement.

Marketing Return on Investment (MROI) has been scrutinized for years, and now through the use of better measurement tools, AI and improved holistic analysis, marketers and business leaders have the power to make smarter, more informed decisions. However, we shouldn’t become too dependent on the quantitative tools as often times the qualitative insights are the opportunities for the magic to really happen.

Improving MROI starts with setting the right objectives that are rooted in the buyer decision journey. By having clear and effective marketing objectives, we can then shape more meaningful metrics.

Brand messaging takes center stage. It’s crucial to focus on identifying the most impactful messaging attributes that align with brand objectives and target persona needs, rather than obsessing over an overly “optimized” marketing mix.

Future potential should be a key driver of decision-making. Rather than solely relying on past performance, we should prioritize spending that supports future growth.

Test & Learn to maximize campaign success. Take a “hybrid” scientific approach where we A/B test pieces and parts along the buyer journey. Top-of-funnel (TOFU), Middle-of-funnel (MOFU) and Bottom-of-funnel (BOFU) all present testing opportunities. Start with messaging tests and then move to offer and visual tests. Present your findings as you progress to get buy-in from executive leadership, and involve them in the strategy to foster continued support and investment.

Talent and Resources matter. Ultimately, driving effectiveness in marketing spend hinges on developing capabilities, refining processes, and nurturing talent within our organization. It’s crucial to invest in a team and their expertise, not just the data, in order to establish and sustain excellence in MROI.

Ready to give my team a try? Email me at: adam@adamrpeck.com

The Rise of the Fractional Executive

Perhaps I am on to something! The NY Times has been covering this emerging trend, and I am thrilled to be ahead of the curve.

As the great resignation and entrepreneurial spirit continue to surge, more individuals are venturing into the remote work world, aspiring to become leaders in their respective fields. Yet, the path to success demands diverse skills and expertise, often requiring an additional hand to navigate the complexities of online entrepreneurship.

A fractional executive is not simply a part-time team member; they bring a unique combination of conceptual knowledge and real-world experience to make a tremendous impact on a company. These executives provide invaluable support and guidance to growing businesses and enterprises, bridging the gap between consultants and freelancers. As the gig economy continues to thrive, fractional engagements offer companies a cost-effective and agile way to access specialized talent and reduce the risk of hiring full-time executives.

Are you considering a fractional executive role or looking to leverage this model for your business? Let’s connect and delve into the exciting possibilities that the fractional executive landscape offers. I have a bias for fractional CMOs 🤣 , however your perspective is invaluable as we shape the future of this growing trend. 🚀